Design is the whole experience.

Christina Tzouras: Product Design / Architect Leader, specializing in AI/ML strategies to drive revenue growth through human-centric design and storytelling. With focus on envisioning and creating AI/ML design driven experiences that seamlessly align with user needs and business objectives.

25+

years driving the creation of strategic global B2B and B2C SaaS solutions.

20+

years in design management & full product lifecycle delivery while championing UCD methods.

20+

years of team management / mentoring & product cross team collaboration.

Case Study

Johnson & Johnson

R&D Global Trade Compliance | Supply Chain Solution

MoodysAnalytics.com
UX Lead - Associate Director

Problem Statement: Moody's Analytics lacked a strong digital presence, making it difficult for global marketing teams to effectively present and manage the company's business offerings.

Opportunity: The redesign of Moodysanalytics.com aimed to enhance user experience, streamline engineering efforts, and improve brand equity while enabling marketing teams to manage content more easily, while ensuring scalability for future growth.

  • New Site Architecture: Developed a scalable architecture to support future product growth and integration.

  • New Design System: Established a design system for consistency and efficiency across web and mobile platforms.

  • UCD & Agile UX: Introduced User-Centered Design (UCD) and Agile UX methods to focus on user needs and promote iterative development.

  • Product Roadmap Planning: Aligned UX and design efforts with broader business goals.

  • Team Oversight: Managed UI designers, developers, and the full UX delivery process.

Success metrics: 215% increase in user visits, indicating a significant boost in business opportunities for Moody's and enhanced engagement with the product.

Moody’s Analytics Credit View
UX Lead - Associate Director

Problem Statement: Moody's product offering was lagging behind competitors due to issues like poor data models, lack of user profiles, and poor usability. These shortcomings led to a complete overhaul of the product to better meet market demands and improve the user experience.

Opportunity: The redesign of Moody's Credit View Platform allowed subscribed customers to access Moody’s data models through Microsoft Excel functions to deliver credit ratings, risk metrics, and financial data, making it easier for customers to access and analyze financial data and risk metrics.

  • UX Strategy & Design: Developed a UX design strategy to enhance usability, simplify access to complex data, introduced new user profiles to support customers needs.

  • New Design System: Created a consistent design system for scalability and ease of maintenance.

  • User Research & Usability Testing: Conducted research and testing to ensure the platform met user needs and expectations.

  • Agile UX & UCD: Introduced User-Centered Design (UCD) and Agile UX methods, fostering faster iterations and close collaboration with the product team.

  • Team Oversight: Managed vendors, UI designers, and developers to align design and development efforts with project goals.

Success metrics: 246% increase of customer subscriptions and product adoption, reflecting a substantial rise in user engagement and the widespread acceptance of the newly improved product.

Morgan Stanley
UX Lead

Problem Statement: The Firmwide Directory was the central access point for all firm personnel, and Group Manager a key collaboration and entitlement tool. However, lack of integration and consistency across these platforms created a challenging user experience.

Opportunity: Designed a suite of enterprise-level products—Firmwide Directory, Group Manager, and Firmwide Self-Service—to enhance productivity, social networking, knowledge sharing, and business unit integration, with a focus on self-service capabilities. The solution aimed to integrate these tools, make the suite intuitive and useful, align with firm policies, and reduce risk.

  • UX Strategy & Design: Improve the user experience by enhancing usability and integrating the suite of tools, and enable self-service capabilities to empower users and reduce administrative burden.

  • New Design System: Created a consistent design system across all platforms to maintain brand equity.

  • Policy Adherence & Risk Reduction: Ensured the suite aligned with firm policies, reducing risks associated with mismanagement and non-compliance.

  • Team Partnerships: Fostered collaboration and knowledge sharing across teams and business units, improving overall communication and operational efficiency.

Success metrics: 58% increase in product utilization, indicating that the integration, improved usability, and enhanced features significantly boosted user engagement and adoption.

Please contact me for full view of portfolio and UX methodologies applied.