Complex systems. Clear experiences.
Meaningful impact.

Transforming complex enterprise ecosystems into intelligent, human-centered platforms, connecting experience strategy, AI-powered workflows, operating models and scalable design systems to drive adoption, efficiency and measurable business impact.

From discovery to hands-on design, I shape enterprise experiences that help people work
smarter and businesses move forward.

Selected Work

Horizon Media | AI-Native Media Platform

Connecting strategy, workflows, and AI.

Driving the experience strategy and design of an AI-native media platform that unifies audience intelligence, campaign planning, measurement, and analytics through intelligent, role-based workflows.

Impact: AI Workflow Optimization · AI-Driven Innovation · Unified Digital Experience · Enterprise Scalability · Intelligent Automation

40%

Targeted Improvement in Workflow Efficiency.
AI-enabled workflow optimization

Moody’s | Financial services | Enterprise intelligence

Turning financial intelligence into a clearer experience.

A personalized CreditView experience that helps financial institutional advisors and analysts find relevant insights and make informed decisions.

Impact: Decision Intelligence · Workflow Efficiency · Personalized Experiences · User Adoption

216%

Adoption increase.

Johnson & Johnson | Life Sciences

Connecting complex global operations: R&D’s Global Material & Trade Controls Solution

Service design and intelligent workflows for material classification, shipping, and trade compliance across a global R&D ecosystem.

Impact: Operational Efficiency · Risk Mitigation · Process Automation · Global Standardization

75%

Adoption increase.

-50%

Operational risk

Goldman Sachs | Global Financial Services

Transforming Equity Sales Through Intelligent Client & Decision Intelligence

Redesigned Goldman Sachs' Equity Sales CRM, integrating client intelligence, predictive analytics, and AI/ML-powered recommendations to streamline workflows, strengthen client engagement, and enable smarter, faster decision-making.

Impact: Optimized Sales Workflows · Enhanced Client Engagement · Intelligent Decision Support

50%

Operational Efficiency

63%

Sales Productivity

From strategy to the details that matter.

AI Experience Strategy

Shape useful copilots, intelligent workflows, and personalized experiences around real user needs.

Enterprise product design

Translate complex information and tasks into clear navigation and intuitive, role-based workflows.

Research & service design

Connect user research, journey mapping, and ecosystem mapping to identify opportunities across the experience.


Design systems & scale

Build accessible foundations, reusable components, and governance that support consistent product experiences.