Role
User Experience Lead
Skills
UX Strategist
Product design
Visual design
Stakeholder management
Prototyping
User research & testing
Product roadmap planning
Design System
ZS Associates
Pfizer - Field Insights iOS Mobile Solution
Led the UX strategy and design of an iOS mobile application that enhances Pfizer Rep’s effectiveness by integrating personalized AI/ML to generate actionable insights and suggestions. The app would leverage sales and performance data from various sources to help reps make better decisions, optimize customer interactions, and foster better team collaboration.
GlaxoSmithKline - DDCx Global Dashboard
Led the design and team of UX designers for GSK’s global dashboards with standardized KPIs and persona-based tracking, allowing teams to measure and optimize omni-channel performance across regions. The dashboard integrated data from various touch points, provided a unified view, and enabled data-driven decision-making, ultimately improving marketing effectiveness and ROI.
Role
User Experience Lead
Skills
UX Strategist
Product design
Visual design
Stakeholder management
Prototyping
User research & testing
Product roadmap planning
Design System
Goldman Sachs
IBD “Deal Insight” iOS Mobile Solution
Led the UX strategy and design of a native iOS IPad application for GS Investment Banking Division for issuers & bankers to keep up-to-date with their Equity deals (IPO’s, Follow-On & Warrants) while providing real-time information with ML capabilities for personalized insights into their book-building, demand analytics, roadshow schedule, deal documents, and integrating API-driven automation for real-time deal tracking,
Commodities Trading Desktop Application
Led the design of cross platform Design System & Data Visualizations for a suite of GS trading & desktop applications so that development teams can use for greater cohesive and standardized user experience across GS products while maintaining brand equity.
Achieved 100% adoption, reflecting a substantial rise in user engagement and the widespread acceptance of the newly improved product.
Prime Brokerage iOS Mobile Solution
Designed native iPad and mobile iOS app for Prime Brokerage customers with a design system that development teams could use for greater cohesive user experience across GS desktop & mobile products.
Client Institutional Portal & Mobile Solution
Led the design of web & mobile client facing institutional portal by incorporating ML capabilities and data visualization to provide greater personalized GS insights, products, events for clients to better manage their portfolio.
